LONDON (March 3rd 2016): Golin, The Holmes Report UK Consultancy of the Year 2014/PR Week’s Agency of The Year 2015 and member of the Interpublic Group of Companies (NYSE: IPG), has been appointed by razor technology pioneers Dorco to handle the brand’s UK launch.
Dorco’s mission for 2016 is to develop a PR strategy to raise brand awareness in the UK of their convenient and easy to use online store, including flexible razor subscription service.
Ken Kwak, Sales Director for Dorco comments: “We were impressed with Golin’s understanding of our brand and audience, including rigorous insights and a clear strategy. We’re excited to start working with Golin to launch Dorco in the UK, where we see huge potential for our business to flourish.”
Charlie Coney, Head of Creative EMEA at Golin, says: “Dorco is a fantastic win for Golin; launching their innovative business model and great products presents an amazing opportunity for us both strategically and creatively. We want Brits to share the same enthusiasm for Dorco razors that other markets have had for the last 60 years.”
DORCO is an industry leader in razor innovation, providing millions of customers in over 130 countries worldwide with premium shaving products. Razors by DORCO launched in the UK market in July 2015, with the UK acting as DORCO’s European hub.
DORCO is proud to introduce its shaving innovation to British consumers, including the the ultra-sharp six blade shaving system, as well as innovative and patented common docking system.
With over 60-years of expertise in offering advanced blade technology, DORCO offers a convenient and easy to use online store including flexible subscription service on their superior quality razors and replacement blades.
Learn more at www.razorsbydorco.co.uk
Golin is an integrated agency with PR and digital at its core. With 50 offices around the world and 60 years of experience, Golin’s purpose is to create change through brave work worthy of awe and action. “Go All In” is the agency’s ethos and commitment to bravery over mediocrity. Since 2014, Golin has been named PRWeek Global's International Agency of the Year; PRmoment’s Large Agency of the Year; PRWeek UK Consultancy of the Year 2015. Within its revolutionary g4 model, specialist communities drive relevance using proprietary tools to plan and execute powerful campaigns. Golin is a member of Interpublic Group (NYSE: IPG). Learn more at golin.com.