K-beauty: Why Korean beauty and skincare products have gone global
‘K-Beauty’ (beauty and skincare products originating from Korea) covers anything from razors to bubble tea sleeping packs.
The ethos of K-beauty is to nourish your skin so that it looks naturally beautiful. And it’s not an overnight sensation; the Korean beauty market is among the top 10 in the world, with an estimated worth of more than $13 billion in 2018, according to intelligence agency Mintel .
, where once Western brands led the way, ‘now the axis of influence has
shifted and due to a combination of factors South Korea has become the
global leader in beauty innovation’.
Global demand for Korean beauty and skincare products
Korean skincare and beauty products are popular because of their reputation for ingredients that have a truly positive impact on your skin.
“There is a rock-solid security in K beauty’s commitment to science,” writes Kate Branch in Vogue .
The overarching theme of K-Beauty encourages people to nurture the skin, slowly and consistently with various small but regular steps, such as the K-Beauty ’10 steps’ .
A huge industry in Korea
Beauty blogger Bethany Tyndall says: “Seoul, Korea’s thriving beauty metropolis, is well ahead of the curve when it comes to creating the biggest and best beauty trends of the decade.”
South Korean men spend more on skincare than men anywhere else in the world, while South Korean women spend twice as much money on beauty products and make-up than American women.
For this reason, South Korean beauty and skincare companies must constantly improve products in order to stay on top, leading to a wealth of innovation. This level of innovation helps explain why the demand for K-Beauty products in Europe is on the rise .
Embracing our heritage
As Korea’s leading shaving brand, we have embraced the K-beauty ethos for more than 60 years, in every piece of pioneering shaving kit that we have produced.
We share the overarching commitment to science. In order to keep driving innovation, we devote considerable resource to research and development so that we can produce quality razors to suit all skin types and sensitivities.
This is demonstrated by the Dorco EVE 6 , with its six blades that contour to your body shape.
The K-beauty revolution isn’t showing any signs of slowing down, and Dorco are proud to be a part of it.