“Whether you shave your armpits or not, just do what feels right and natural for you,” writes Joy D’Souza in the Huffington Post .

This view is reflective of changing social attitudes towards women and body hair, particularly amongst younger people. According to Mintel , between 2013 and 2016, 18% of women aged 16-24 stopped removing their armpit hair.

There are various reasons why less women are shaving their armpits. Roshida Khanom, Mintel’s associate director in beauty and personal care, says in some cases young women are “worried about causing irritation from their skin” as a result of the products they use.

The decrease in the number of women shaving their armpits may also be a positive response to campaigns encouraging women not to shave if they don’t want to. Many celebrities have shown public support, including Julia Roberts, Miley Cyrus and Cara Delevingne.

Of course, this trend is about more than the armpit hair itself; many women are seeking to challenge attitudes towards beauty that put unfair pressure on women and young girls.

There is still a long way to go, sadly, we don’t yet live in a society where women are able to feel in full control of their body choices. Mintel found 83% of women aged 16-24 still feel under too much pressure to remove or groom their body hair.

But scientifically, are there benefits to shaving your armpits or is it best to leave them be?

Pros and cons

There are benefits to either choice. Having armpit hair reduces friction between the upper and lower arm during exercise, and facilitates the release of pheromones , allowing your natural scent to spread to prospective mates – excellent news!

By not shaving, you will also forgo any risk of skin irritation and razor bumps. And think of all that time you will save by allowing your body to exist in its natural state.

On the flipside, shaving armpit hair can help reduce body odour, as armpit hair traps sweat and allows bacteria to breed. Having less body hair will also make it easier to cool down, particularly in the hot summer months.

On top of this, your deodorant will be more effective which seems obvious when you think about it, as it can be applied directly to the skin.

Embracing the power of choice  

Speaking to ABC News, Alex Andrews , Founder of the ‘Get Hairy February’ campaign, said: "We hope women feel empowered to let themselves grow, embrace their natural bodies and be proud to be involved in a community that demands equality and safety for all women."

At Dorco, we’re all about choice and being able to do what makes you feel at your best.

If you do decide to shave your armpit hair, it’s important to do so in way that doesn’t cause irritation your skin. That’s why Dorco products are a great place to start.

Crafted for curves, the Dorco EVE 6 provides a smooth shave, boosted by patented technology, helping to reduce shaving irritation. The six blades are split into a unique ‘double 3’ blade format which, alongside a bendable cartridge, encourages smooth shaving. Meanwhile, the open design means your razor and refill cartridges are easy to clean and rinse.